Many cross-stitch shops run active YouTube channels and FlossTube series featuring tutorials, stitch-alongs, livestreams, finishing ideas, product previews, and cozy stitchy chats. Some channels focus on beginner-friendly education, while others share weekly updates, new releases, and community-focused FlossTube content.
FlossTube has become a huge part of the modern stitching community — and not just for individual stitchers sharing works in progress. Many cross-stitch shops, designers, and stitching businesses now have active YouTube channels of their own featuring tutorials, stitch-alongs, product updates, finishing ideas, and relaxed stitchy conversation. This list highlights a mix of cross-stitch shops, retailers, designers, and community-focused FlossTube channels connected to the wider stitching world.
Looking for more pattern designers and creator-led FlossTube channels? You may also enjoy my roundup of Cross-Stitch Designers on YouTube and FlossTube.
123Stitch
Best for: Beginner-friendly tutorials, cross-stitch supplies, and stitchy product browsing
Joanne and the team at 123Stitch has really expanded their YouTube presence with tutorials, product-focused videos, stitching tips, and cross-stitch supply walkthroughs. The channel mixes educational content with a shop-focused perspective, making it useful for stitchers looking to learn about fabrics, floss, tools, and new products.
Recent videos have included beginner-friendly cross-stitch tutorials and helpful overviews of stitching supplies and techniques.
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Anabella’s
Best for: Cross-stitch shop updates, new releases, finishing ideas, and cozy stitchy community content
Hosted by Elayne, Anabella’s blends online cross-stitch retail with FlossTube-style videos focused on stitching projects, shop updates, product releases, and community interaction. The family-run business shares content connected to its online shop, Anabella’s Needleart designs, finishing products, retreats, and cross-stitch supplies.
Her channel has a warm, cozy style that fits naturally into the wider FlossTube community, with videos covering new arrivals, stitching inspiration, seasonal releases, and cross-stitch discussion. Viewers who enjoy shop-centered FlossTube channels with a personal feel may especially enjoy this one.
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Atom Heart Cross Stitch
Best for: Cozy FlossTube content, project updates, stitching motivation, and creative community energy
Jacquie of Atom Heart Cross Stitch shares personality-driven FlossTube videos featuring works in progress, finishes, stitching discussion, and cozy creative updates connected to the wider cross-stitch community. Alongside stitching content, her channel also reflects a strong content creator style with thoughtful presentation, visual personality, and community-focused interaction.
Folks who enjoy relaxed stitchy conversation, project inspiration, and creator-led FlossTube content may especially enjoy the channel’s mix of creativity and cross-stitch enthusiasm. The channel is also connected to handmade floss drops and stitchy accessories that Jacquie sells on her website.
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Colorado Cross Stitcher
Best for: Creative stitching inspiration, FlossTube updates, framing ideas, and large cross-stitch projects
Colorado Cross Stitcher shares FlossTube-style videos focused on works in progress, finishes, project planning, framing ideas, stitching creativity, and life in the wider cross-stitch community. Her channel blends personal stitching updates with occasional shop news connected to Colorado Cross Stitcher’s online and local needlework shop in Colorado.
Many of the videos lean into relaxed stitching conversation and creative motivation, with topics ranging from large cross-stitch projects and organization ideas to framing tips and seasonal stitching inspiration. The channel has a cozy, community-focused feel that fits naturally within the FlossTube world.
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Evertote
Best for: Project bags, stitchy chats, FlossTube collaborations, and cross-stitch community updates
Evertote is a Canadian cross-stitch business known for project bags, stitching accessories, and its active presence within the FlossTube community. Hosted by Caroline from Evertote and Kerri of Roxy Floss Co, the company’s “Notes From the Workshop” YouTube channel mixes shop updates, stitching discussion, project sharing, and relaxed FlossTube-style conversation.
Their channel also features collaborations and recurring FlossTube episodes with other stitchers and businesses in the cross-stitch community, giving it more of a cozy community feel than a traditional tutorial-only channel.
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Fat Quarter Shop FlossTube
Best for: Stitch-alongs, finishing tutorials, beginner-friendly cross-stitch content, and stitchy updates
Fat Quarter Shop, hosted by Kimberly Jolly, has built a large FlossTube presence with cross-stitch tutorials, product showcases, stitch-alongs, and finishing ideas for stitchers of many skill levels. While the company is also well known in the quilting and sewing world, the Fat Quarter Shop FlossTube channel focuses specifically on cross-stitch content and the wider stitching community.
This channel regularly shares stitching tips, new releases, project inspiration, and educational videos that may especially appeal to beginner and intermediate stitchers looking to explore fabrics, floss, finishing techniques, and popular cross-stitch products.
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GaRon Stitchery
Best for: Traditional FlossTube episodes, shop updates, finishes, and cross-stitch community conversation
GaRon Stitchery combines classic FlossTube-style project sharing with updates connected to its online cross-stitch shop and local needlework store in Alabama. Hosted by Gary and Ronny, the channel features works in progress, finishes, new releases, stitching discussion, and regular FlossTube episodes.
The channel leans into the relaxed, community-focused side of FlossTube while also highlighting fabrics, charts, shop arrivals, and stitching supplies that may interest viewers looking for both inspiration and cross-stitch shopping updates.
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Jan Hicks Creates
Best for: Designer-led FlossTube videos, stitching tutorials, sampler inspiration, and cross-stitch education
Jan Hicks, who now has her own shop in France, blends cross-stitch design work with educational FlossTube content, stitching tutorials, project updates, and relaxed stitchy conversation. Her channel features a mix of original pattern releases, works in progress, travel updates, and detailed cross-stitch discussion connected to the wider stitching community.
Many stitchers also know Jan Hicks Creates for beginner-friendly educational videos covering topics like evenweave fabrics, stitching methods, organization, and specialty stitches. The channel combines a warm FlossTube atmosphere with a strong focus on teaching and creative inspiration.
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Just Keep Stitchin’ Co
Best for: Long-running FlossTube episodes, stitchy community chats, shop updates, and cross-stitch hauls
Just Keep Stitchin’ Co blends traditional FlossTube-style project sharing with cross-stitch shop updates, product highlights, and community-focused stitching content. The channel has built a large archive of FlossTube episodes alongside regular “Saturday Shop Update” videos featuring new arrivals, kits, fabrics, and stitchy supplies.
Hosted by Pam and Steph, the channel leans heavily into relaxed stitchy conversation and the social side of cross-stitching, making it feel especially welcoming for viewers who enjoy longer FlossTube episodes, haul videos, works in progress, and community interaction.
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Lindy Stitches
Best for: Modern FlossTube videos, finishing ideas, stitchy humor, and designer-led cross-stitch content
Steph of Lindy Stitches blends modern cross-stitch design work with personality-driven FlossTube videos featuring works in progress, finish parades, tutorials, stitching events, and relaxed stitchy conversation. Her channel mixes creative inspiration with a strong sense of humor and community-focused energy that many stitchers enjoy watching while they work on projects.
Alongside FlossTube updates, Steph also shares finishing ideas, stitching tips, market discussions, and videos connected to her cross-stitch shop and original patterns. Her channel has a cozy but highly entertaining style that stands out within the wider FlossTube community.
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TopKnot Stitcher
Best for: Cozy FlossTube videos, stitching inspiration, and community-focused cross-stitch content
Abby of TopKnot Stitcher blends cross-stitch shop content with relaxed FlossTube-style videos featuring works in progress, stitching updates, project sharing, and cozy stitchy conversation. The channel reflects a personality-driven approach that many stitchers enjoy watching while working on their own projects.
While uploads appear less frequent these days, I feel like her channel still offers a good archive of FlossTube episodes, stitching discussion, and cross-stitch inspiration connected to the wider stitching community.
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Whether you enjoy tutorials, shop updates, stitch-alongs, or simply cozy stitchy chats while you work on your own projects, FlossTube has become a huge part of the modern cross-stitch community. Hopefully this list helps you discover a few new channels, shops, and stitchy folks to follow along with on YouTube.