Sometimes the best way to fall in love with a cross-stitch designer is to hear them talk about their work — the new releases, the inspiration, the behind-the-scenes decisions, and the stitchy little details that do not always fit in an Instagram caption.
YouTube and Flosstube have become wonderful places to discover cross-stitch designers beyond the pattern listing. Many designers use their channels to share new releases, market previews, stitch-alongs, tutorials, finishing ideas, studio updates, and glimpses into how their designs come together.
This list focuses on cross-stitch designers on YouTube, especially pattern makers and designer-led needlework brands with channels worth browsing. I’ve also included a small section for cross-stitch shops and stitchy businesses on Flosstube, since there is often overlap between designers, shop owners, teachers, and community hosts.
Whether you’re looking for a new favorite designer, a video to watch while stitching, or a better feel for the person behind the pattern, these channels are a lovely place to start.
Looking for more stitchy YouTube channels beyond designers? You may also enjoy my roundup of Cross-Stitch Shops on FlossTube featuring tutorials, livestreams, stitch-alongs, and cozy community channels.
Cross-Stitch Designers on YouTube
These designer-led channels are lovely places to find new releases, Flosstube updates, tutorials, market previews, and behind-the-scenes looks at the people creating cross-stitch patterns.
Stitching with the Housewives – Priscilla and Chelsea
YouTube style: Flosstube updates, new releases, market previews, finishing ideas, and seasonal stitching inspiration.
Best for: Stitchers who love farmhouse-style cross-stitch, seasonal projects, and hearing directly from the designers behind the patterns.
Start here: Visit their YouTube channel.
Hands Across the Sea Samplers – Nicola Parkman
YouTube style: Sampler-focused Flosstube updates, new releases, stitch-alongs, and behind-the-scenes notes.
Best for: Stitchers who love reproduction samplers, historic needlework, and learning more about the stories behind the designs.
Start here: Visit their YouTube channel.
Hello From Liz Mathews – Liz Mathews
YouTube style: Flosstube updates, new releases, stitching plans, market previews, tutorials, and cozy behind-the-scenes designer chat.
Best for: Stitchers who enjoy seasonal cross-stitch, sampler-inspired designs, finishing inspiration, and keeping up with new pattern releases from Liz Mathews.
Start here: Visit their YouTube channel.
Antique Needleworkers – Shellie Fry
YouTube style: Flosstube updates, reproduction sampler discussion, market chat, stitching progress, and cozy maker-focused videos.
Best for: Stitchers who enjoy antique-inspired cross-stitch, reproduction samplers, quiet stitching conversation, and hearing directly from the designer behind Antique Needleworkers.
Start here: Visit their YouTube channel.
Modern Folk Embroidery – Jacob de Graaf
YouTube style: Flosstube updates, sampler discussion, new releases, SAL chat, and thoughtful behind-the-scenes videos.
Best for: Stitchers who love folk-inspired cross-stitch, monochrome samplers, Quaker-style designs, and hearing the creative ideas behind Modern Folk Embroidery patterns.
Start here: Visit their YouTube channel.
Bendy Stitchy – Michelle Garrette
YouTube style: Flosstube updates, stitching progress, new releases, retreat and event chat, and cozy community-focused videos from designer Michelle Bendy Stitchy.
Best for: Stitchers who enjoy colorful modern cross-stitch, upbeat Flosstube energy, stitchy community discussion, and following along with new designs and events.
Start here: Visit their YouTube channel.
Jean Farish Needleworks – Jean Farish
YouTube style: Flosstube updates, counted cross-stitch discussion, teaching-focused videos, shop visits, and thoughtful conversations about stitching techniques and fabric choices.
Best for: Stitchers who enjoy traditional counted thread work, sampler-style projects, technique discussion, and learning from a longtime cross-stitch designer and teacher.
Start here: Visit their YouTube channel.
Hemlock & Rye (Julie of Kansas City Girl in a Colorado World)
YouTube style: Flosstube updates, new releases, cozy stitching chat, market discussion, and behind-the-scenes glimpses into life as a designer and stitchy shop owner.
Best for: Stitchers who enjoy modern cross-stitch, community-focused Flosstube videos, and following along with both the creative and shop side of the stitching world.
Start here: Visit their YouTube channel.
A Dutch Stitcher – Hanneke
YouTube style: Flosstube updates, new releases, stitching progress, shabby-chic inspired designs, and cozy behind-the-scenes videos.
Best for: Stitchers who enjoy antique-inspired cross-stitch, romantic French and brocante aesthetics, and following along with a designer-focused Flosstube channel.
Start here: Visit their YouTube channel.
Hands On Design – Cathy Habermann
YouTube style: Flosstube updates, new releases, finishing tutorials, seasonal projects, and cheerful behind-the-scenes stitching chat.
Best for: Stitchers who enjoy farmhouse-style cross-stitch, finishing inspiration, seasonal decorating projects, and learning directly from a longtime designer and teacher.
Start here: Visit their YouTube channel.
Ardith Design – Amanda Mae
YouTube style: Flosstube updates, modern cross-stitch releases, tutorials, finishing ideas, and creative behind-the-scenes videos.
Best for: Stitchers who enjoy contemporary cross-stitch, colorful creative projects, crafty inspiration, and learning directly from a designer with a playful artistic style.
Start here: Visit their YouTube channel.
Tiny Modernist – Cheryl McKinnon
YouTube style: Occasional Flosstube updates, new release previews, finishing tutorials, and behind-the-scenes design discussion.
Best for: Stitchers who enjoy colorful modern cross-stitch, seasonal releases, creative finishing ideas, and hearing about the design process behind Tiny Modernist patterns.
Start here: Visit their YouTube channel.
Teresa Kogut Creative Whims – Teresa Kogut
YouTube style: Flosstube updates, new releases, painting and design discussion, seasonal projects, and warm behind-the-scenes videos.
Best for: Stitchers who enjoy folk-art inspired cross-stitch, primitive and seasonal designs, cozy creative storytelling, and hearing directly from the artist behind the patterns.
Start here: Visit their YouTube channel.
The Blue Flower – Jeannine McGowan
YouTube style: Flosstube updates, new releases, sampler-inspired design discussion, seasonal stitching, and thoughtful behind-the-scenes videos from Jeannine McGowan.
Best for: Stitchers who enjoy whimsical sampler-inspired cross-stitch, seasonal motifs, soft cottage-style aesthetics, and hearing directly from the designer behind The Blue Flower patterns.
Start here: Visit their YouTube channel.
Boomerang Stitches (Hathaway Stitchers) – Amity Phillips
YouTube style: Flosstube updates, stitching progress, bird-themed designs, cozy sister-hosted stitching chat, and behind-the-scenes videos from designer Amity Phillips and the Hathaway Stitchers channel.
Best for: Stitchers who enjoy nature-inspired cross-stitch, colorful modern patterns, community-focused Flosstube videos, and relaxed stitching conversation from two sisters in the stitching world.
Start here: Visit their YouTube channel.
SamBrie Stitches – Rebecca Murphy
YouTube style: Flosstube updates, cross-stitch design discussion, PNW-inspired stitching adventures, antiquing, quilting, and behind-the-scenes videos from designer Rebecca Murphy.
Best for: Stitchers who enjoy reproduction samplers, nature-inspired cross-stitch, cozy Pacific Northwest vibes, and following along with both creative design work and everyday stitchy life.
Start here: Visit their YouTube channel.
Lori Holt – Bee in My Bonnet
YouTube style: Flosstube updates, cross-stitch tutorials, seasonal projects, stitch-alongs, and cheerful behind-the-scenes crafting videos.
Best for: Stitchers who enjoy vintage-inspired cross-stitch, farmhouse and quilting aesthetics, colorful seasonal projects, and learning directly from a longtime designer and maker.
Start here: Visit their YouTube channel.
Fox and Rabbit – Karen & Brendon
YouTube style: Flosstube updates, sampler discussion, new releases, fabric dyeing chat, market previews, and behind-the-scenes videos.
Best for: Stitchers who enjoy reproduction samplers, hand-dyed linen, mystery stitch-alongs, and hearing directly from designers deeply involved in both stitching and fabric creation.
Start here: Visit their YouTube channel.
Caterpillar Cross Stitch – Sally Wilson
YouTube style: Cross-stitch tutorials, Flosstube updates, beginner-friendly stitching lessons, new releases, subscription box chat, and cheerful behind-the-scenes videos from Sally and the Caterpillar Cross Stitch team.
Best for: Stitchers who enjoy modern colorful cross-stitch, beginner-friendly tutorials, stitch-alongs, and learning practical stitching techniques from a designer-led cross-stitch business.
Start here: Visit their YouTube channel.
Designers Who Also Own Stitchy Shops
Some Flosstube creators wear more than one hat, combining cross-stitch design with running a stitchy shop, hosting retreats, teaching, or sharing shop updates alongside their creative work.
Lindy Stitches – Steph Webb
YouTube style: Flosstube updates, new releases, shop favorites, market previews, cozy stitching chat, and behind-the-scenes looks at both designing and running a stitchy shop.
Best for: Stitchers who enjoy modern cross-stitch, cheerful community-focused Flosstube videos, shopping inspiration, and hearing from a designer who also runs an active, online needlework shop.
Start here: Visit their YouTube channel.
Jan Hicks Creates – Jan Hicks
YouTube style: Flosstube updates, sampler discussion, new releases, stitching tutorials, and thoughtful behind-the-scenes videos.
Best for: Stitchers who enjoy modern-traditional sampler design, colorful cross-stitch, technique discussion, and following along with a designer who also shares shop and community updates.
Start here: Visit their YouTube channel.
Flosstube has become such a cozy part of the cross-stitch community, especially for stitchers who enjoy hearing directly from the designers behind the patterns. Whether you love reproduction samplers, modern cross-stitch, seasonal stitching, tutorials, or just relaxing stitchy conversation in the background while you work on your own project, these channels are a wonderful place to explore.
This list is not exhaustive — new designer channels appear all the time, and some creators post more often than others — but I hope it gives you a lovely starting point for discovering new cross-stitch designers on YouTube and Flosstube.