๐ Hi, Iโm Kelley (She/Her)
Welcome to Frogging News, where I share hand-picked cross-stitch, hand embroidery, and needlepoint finds for stitchers who want help sorting through whatโs actually worth their time. I created this site to make it easier to find your next project, keep up with needlework news, and discover designers, kits, and community updates before they disappear into the scroll.
Iโve been stitching for years, and I bring that same curiosity to the way I research this site โ looking for the releases, resources, and little industry shifts that feel most useful, interesting, or genuinely worth bookmarking.
My Stitching Story
Iโve tried nearly every kind of stitch craft โ from embroidery samplers and plastic canvas to full-size needlepoint canvases. While I love them all, needlepoint has always been my favorite.

My favorite needlepoint canvas is Curly Paws. The art is by Terry Runyan. I don’t know who painted the canvas as I got it from Needlepoint Destashing.
As a lifelong internet junkie, I spend my days diving down digital rabbit holes, exploring social platforms, and bookmarking every exciting update, designer release, and new kit that pops up. Eventually, I realized all that research could help others too โ so Frogging News was born!
Because Iโve spent years stitching across multiple needlework crafts, Iโm especially interested in resources that help beginners get started, as well as the kinds of designs and updates that make longtime stitchers stop and take notice.
How I Choose What to Feature
I look for needlework finds that are useful, interesting, beginner-friendly, visually inspiring, or clearly getting attention in the stitching community. Sometimes that means highlighting a new pattern release or book announcement. Other times it means sharing a practical resource, a stitch-along, a fundraiser, a magazine reveal, or a small update that stitchers may want to know before they buy or begin a project.
Iโm especially interested in the kinds of things that can get lost on social media: designer launches, notable new kits, community buzz, beginner-helpful resources, and the little developments that show what people are actually excited about.
What Youโll Find Here
Frogging News combines curated discovery with practical guidance, so readers can find inspiration, useful resources, and a clearer sense of whatโs happening across cross-stitch, hand embroidery, and needlepoint.
Cross-Stitch News & Trends โ popular pattern round-ups, designer launches, and event listings
Hand Embroidery Guides โ beginner resources, favorite kits, and stitch tutorials
Needlepoint Inspiration โ history, technique tips, and design spotlights
Stitchblockz Patterns โ my own free 3D plastic canvas creations based on Minecraft blocks
Shopping & Resource Picks โ selected kits, tools, and stitchy finds I think readers may genuinely enjoy or find useful
Each post is created to inform, inspire, and entertain โ never just to fill space.
Transparency & Trust
Some articles on Frogging News contain affiliate links from Etsy, Awin, and other networks. These links may earn me a small commission at no extra cost to you, which helps support the site and the time that goes into researching and curating it.
I only feature shops, designers, and products that I genuinely find interesting, useful, or worth sharing with other stitchers. I want this site to feel thoughtful, honest, and helpful first.
Stay in Touch
Want the highlights in one place? Join the Frogging News newsletter for monthly stitchy updates, notable finds, and free patterns.
Join the Frogging News Newsletter for monthly updates, free patterns, and the latest stitching buzz.
Follow me on social media where I announce the latest newsletter or industry updates.
Have some news to share? DM me on Instagram (linked below) or

- instagram.com/froggingnews (cross-stitch)
- instagram.com/froggingnewsforhandembroidery
- instagram.com/froggingnewsforneedlepoint
Thanks for visiting โ and happy stitching! ๐๐ธ



